Rising star of the month - KLEVER

We spoke to Yasmin the Co-Founder and CEO of KLEVER, one of our promising startups, and asked her Ten questions to hear more about her and her work.

Here is what she had to say:


Our mission is to speed up the process of PoC between startups and corporations. Through the KLEVER SaaS platform, CIOs and innovation directors can de-risk and better engage with internal decision-makers. In parallel, startups gain direct access to the market by receiving B2B leads and feedback.


  1. What helps you stay motivated on good and hard days? Perspective. The realization that there’s a bigger purpose and it’s being tested especially in hard moments keeps focused. In the end, our interpretation of the situation is what matters.

  2.  What are you passionate about other than managing your own company? I’m curious about new cultures. Apart from Israel, I studied in Canada, lived and worked in Spain, Argentina, and now- the Netherlands. I play an electric guitar and obsessed with Classical Rock music. I’m one of those people who still get excited by a good guitar solo.

  3. Could you tell me about a time you got tough feedback and how you handled it? One investor told me my mission is too big. On the same day, other investors claimed it's too small. The contradictory feedback made me go back to my core values and refine not only the mission but a more coherent go-to-market plan.

  4. Can you tell me about someone who has had a big influence on your life? What lessons did that person teach you? Viktor Frankl and my Qualitative Research professor- Prof. Tamar Zilber. The first taught me to always define the “why” and the latter taught me that absolute truth does not exist.

  5. What would you say to someone considering starting a business? Adaptability is the key. Don’t have the common tendency to fall in love with your product or your ideas. The ability to read the signs from the market and act on time will dictate your success. Oh, and trust yourself you will figures things out along the road.

  6.  At what point did you realize that you were going to be an entrepreneur? It’s more of a process than just an aha moment. I felt the pain of both corporations and startups as I worked in a CVC and a corporate accelerator facilitating PoCs. I couldn’t find a proper platform to accelerate the process, so I decided to develop the tool I wish my clients and I had back then.

  7. What were the key relationships that mattered most?  What were the key sources of support or resistance you encountered? Tough question. It’s more about the person and the dynamic with him/her. If I must generalize- I would say, family, ego-free advisors, and other visionary fellow entrepreneurs. 

  8. If you could do this project over again, would you do anything differently?  Why, and what would you do? I don’t think I would change something, despite my mistakes. I personally believe the process is not less meaningful than the final goal.

  9. How would you define your personal work-life balance in terms of ratio (50/50 70/30 etc)? Why work and life should be opposite to each other? I guess it's more of a blend. 

  10. What would I find in your fridge right now? Nothing that I’m proud of.