Rising star of the month - OSU

We spoke to Noam, the Co-Founder and CEO of OSU, one of the most exciting Fin-tech startups in Israel, and asked him our fire-start questions to hear more about him and his work. Here is what he had to say:


Osu is turbocharging business growth for the UK and Europe's 33 million self-employed. With Osu’s payments-centric business management app, self-employed individuals can register in minutes, send payment requests in seconds, and get paid instantly. By harnessing Open Banking APIs: (1) instant account-to-account payments are embedded in the product’s core; and (2) a suite of business management tools developed on top are intrinsically payments-driven. Put simply, Osu makes getting paid quick and easy for the self-employed, allowing them to spend more time doing what they love.

What helps you stay motivated on good and hard days? Having an end goal and focusing on it. Also, acknowledging that this business, and the life of an entrepreneur, is an emotional rollercoaster, just knowing and accepting this allows you to focus on your end goals and work towards them.


What are you passionate about other than managing your own company? Gaming and e-sports. I am a long-time gamer, lately into indie gaming.


Could you tell me about a time you got harsh feedback and how you handled it? There is no such thing as harsh feedback. It’s more about how you take it into your stride. When someone is engaging with your business and product and sharing their thoughts – however critical, they maybe – it’s an opportunity to get smarter. Maybe there’s something you didn’t consider. Maybe there’s a better way of looking at something. Whatever it is, if you take this feedback correctly, it makes you stronger.


At what point did you realize that you were going to be an entrepreneur? It was more of a gradual process than an overnight transformation. I always gravitated towards doing things my way. This philosophy made me, over time, become a freelancer and then ultimately a co-founder of a company.


What were the key relationships that mattered most? What were the key sources of support or resistance you encountered? It’s hard to say which relationships mattered most – they all matter, and it’s more about finding a balance. Everyone wants to invest 100% in every relationship, but it’s not possible, so it’s much more about prioritizing and making sure you invest in the right relationships at the right times.


If you could do this project over again, would you do anything differently? Why, and what would you do? I’m not one for looking back and reminiscing about what could or should have been done differently. After all, it won’t change anything. And ultimately, I think we’re in a great position right now. For me, it’s more important to accept the things you can’t change and identify key learnings for the present and future.


How would you define your personal work-life balance in terms of ratio? 80/20


What would I find in your fridge right now? Fresh produce from local farms. And beer.


If you were offering advice to another startup attacking the FinTech space, what would it be? It’s definitely specific to the UK and Europe, but I would emphasize the importance of preparing and planning for any regulatory license applications. These things always consume more management time and attention than you anticipate, so it’s important to start them early and work with external regulatory and legal experts. It also means you need to find ways to partner with other organizations in the interim so that you can continue to develop your product and get real in-market validation.